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Arcta Jacket Website
Project type
Fashion Branding
Arcta is a modern fashion tech label known for its premium-grade puffer jackets engineered with performance insulation and elevated street style. The website was designed to mirror the brand's identity bold, futuristic, and refined while offering an immersive shopping experience that feels editorial, not transactional.
From next triggered animations to dynamic jacket color shift in pendulum way, where it adds an scenic animation address to brand name, every detail of the site reflects the jacket’s core values: warmth, movement, and innovation. The layout combines brutalist grid structure with luxury finishes clean typography, fluid transitions, and layered product storytelling.
